What functionality does "Text iQ" provide in Qualtrics?

What functionality does "Text iQ" provide in Qualtrics?

• A. Visual representation of respondent trends
• B. Advanced text analytics using AI for theme and sentiment analysis
• C. Simple word count of responses
• D. Data encryption for open-text responses

Answer: (B)

Text iQ in Qualtrics offers advanced text analytics capabilities powered by artificial intelligence. This functionality includes the ability to perform theme and sentiment analysis, allowing users to extract meaningful insights from open-text responses. By analyzing the nuances of language, Text iQ can identify common themes within qualitative data and assess the sentiment behind responses, providing a deeper understanding of feedback from respondents. This capability is crucial for organizations looking to glean insights from large volumes of unstructured text data, enabling them to make data-driven decisions based on customer sentiment and perception. This level of analysis surpasses simple quantification of data, as it goes beyond basic statistics to uncover rich insights that can inform strategy and improve customer experiences.

Text iQ in Qualtrics offers advanced text analytics capabilities powered by artificial intelligence. This functionality includes the ability to perform theme and sentiment analysis, allowing users to extract meaningful insights from open-text responses. By analyzing the nuances of language, Text iQ can identify common themes within qualitative data and assess the sentiment behind responses, providing a deeper understanding of feedback from respondents.

This capability is crucial for organizations looking to glean insights from large volumes of unstructured text data, enabling them to make data-driven decisions based on customer sentiment and perception. This level of analysis surpasses simple quantification of data, as it goes beyond basic statistics to uncover rich insights that can inform strategy and improve customer experiences.